My new/old field of interest is Makeup. Lately i was looking for new techniques and new inventions and new textures in the huge universe of makeup specially that i started doing some professional work and photo-sessions. Today by mistake i saw Rimmel, the British cosmetic line, latest inventions : 25 Hour Foundation and I am still under the shock.
I will paste in here what the brand is saying about this foundation: "LASTING FINISH 25 Hour Stress-Proof Foundation Face it, your day is stressful. Early mornings, late nights. You give more than 100% everyday. Shouldn’t your makeup? Introducing Lasting Finish 25 Hour Foundation. Rimmel’s first transfer-resistant foundation that lasts a full 25 hours. Formula with revitalizing Mineral Complex helps re-energize overworked skin. No sign of makeup fatigue for a full 25 hours. Color stays true and color can’t fail. With a moisturizing Aqua Primer so skin feels hydrated and comfortable all day. Skin feels energized Skin feels hydrated Color can’t fail Face it, you’re more than a 24-hour woman. Shouldn’t your makeup last as long as you do?"
As fascinating as it may sound, as bewildered as i was left after seeing this. A 25 hours foundation, who is supposed to be the customer and what kind of work she has?? Is she that much into saving water that she won't wash her face every day or she has paparazzi following her to her bedroom and she needs to look perfect even when she sleeps?
I dunno if anyone is interested in this 25 hours product or if anyone will keep it on his face for the entire day (+1 hour from the second day) Anyway good luck Rimmel but am sure am not buying, the idea of having a 25hours makeup itself disgusts me
S.
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