Concealer Review: Wet N Wild Photo Focus Concealer

Wet N Wild Photo Focus Concealer in Light Ivory

Availability: This retails around $3.49-$5 and is available at walgreens.com, walmart.com, sears.com and wetnwildbeauty.com. Retail pricing and availability may vary in physical store locations as they do for drugstore items, check wherever you know Wet N Wild is available in your area.

Would I buy this again?: Yes

What is it supposed to do?

Quoted from wetnwildbeauty.com:

Let your natural beauty shine with our selfie-tested creamy and luminous concealer. Tested to be white cast-free under seven different photo lighting conditions, this high coverage concealer allows only your best features to get noticed. Gorgeous skin will be your only look.

GOODBYE PHOTO FLASHBACK: Tested Under 7 light conditions and with top smartphone models.
Clear Blue Sunlit Sky
Outdoors PM
Indoors PM
Electronic Flash
Fluorescent Light
Bathroom Light
Nightclub Light

Does this come in any other shades than the one pictured above?

This comes in 6 shades

What's the coverage/consistency like?

I'd say this is a build-able concealer with a medium-full coverage that blends fairly easily. 

Does this have any beneficial ingredients in it?

Vitamin E - has antioxidant properties, protects skin from environmental damage

Chamomile Extract - is an anti-inflammatory, calms and soothes irritated skin

Sodium Hyaluronate - aka hyaulorinic acid, draws in moisture from the environment and seals it in the skin.

Is this scented?

This has a paint-like odor if you hold it up to your nose.

What has my experience with the product been like?

I feel like this is the bargain version of the NARS Radiant Creamy concealer, it goes on nicely, has a good coverage and blends like a dream - this looks great under the eyes or anywhere on the face. I like it a lot. It's not as radiant or glowy as the NARS but overall I'm really happy with the performance of this. 

What do I use to apply the product? 

I apply this with the applicator and blend out with my Etude House My Beauty Tool 121 Skin brush.

I feel like this review is as thorough as it gets but please let me know if you have any questions or comments. 

Disclaimer: I paid for this myself